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Distributor Appointment

How to Appoint Distributors for your Products

As we all know, distributor is very important part of the distribution channel so we need to be extra attentive while appointing a distributor. The right selection of distributor is quite important for achieving the market leadership in the targeted location. The distributor appointment process should be extremely thorough and careful. The partner is appointed for long term, in a segment and for a product range.

Distributor Profile



  • Companies currently dealing with
  • Total number of Distribution in the market
  • Turnover


Financial Strong

A potential distributor should be financially good enough depending upon the market trend as well as your product range. Finance is most important criteria because:
Distributor needs to stock the required products in bulk from the manufacturer which requires huge amount.
Distributor will be needed to provide credit (no. of credit days based on the requirement) to the retailer and institutions.
Distributor need to invest in the infrastructure, products, and more.


Infrastructure required like manpower, vehicle, warehouse should be available of required quantity and quality. Godown Space, Number of Vehicles, Manpower, etc

 4.Prior Experience

Prior experience in distributorship will help the distributor in following ways
An experienced distributor takes less time in understanding the process
Less time to build good link with retailers/institutions.

 4. Market Orientation

Market Reputation and Good Contacts
If the distributor has good market reputation in terms of relation with retailers, it will help in efficiency of his work, Market Credit, Relationship in market
Market Knowledge
Distributor’s knowledge of the prevailing market conditions, competitors’ products, retailers’ attitudes, etc. will help distributor in getting good hold on market. Distributor should also have interest in knowing day-to-day happenings of the market.


Latest Technology
Distributor should have knowledge of new technologies like Computing, Software SMS’s, and internet. It can help in various aspects of the distribution process & in getting better efficiency in communication and simplifies business operations.

Staff Management
Distributor should have a positive approach towards his staff relating to salary, staff Involvement in the market, accounting,


Distributor should have a positive attitude and should show involvement in business possess basic managerial skills. He should be willing to experiment with new products and techniques & take risks.

7. Future Plans

As distributor’s appointment is for long time, it’s important to know the future plan he has for his distribution business.

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Distributor Appointment
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Distributor Appointment
Points to remember while appointing a Distributor

4 Responses to “Distributor Appointment

  • Prasanna
    5 months ago

    Already months back started my agencies
    RENUKA enterprises HUBLI good margin & ROI

  • Hi sir any update s mail me

  • Hi sir I want distribution any update pls cl sir 9066666006 this is my number

  • Vikash Abhay
    4 months ago

    Right Attitude, Updating Regular Basis & Ability to Tackle Tough times

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